So, most short films have marketing anywhere they can reach with the budget that they have. Often times, there are advertisements for them on social media platforms. However, with some research, I have figure out that there re specific websites just for advertising short films with good reviews or good interpretations from audiences. Websites like Vimeo, Nowness, and Short of the Week are some good websites that help advertise short films and generate the directors a larger audience.
These websites can generate a lot of interest from audiences for certain movies, but it's only a small portion.
Most films have accounts made specifically for their film to spread the word. They also use famous or well-known people in their advertisements, a rhetorical appeal called ethos. Ethos is used to help establish the credibility of films, ultimately benefiting the film company distributing and marketing the movie.
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